Convenience Retail Asia Limited
Our Business

Circle K

About Circle K

Circle K is an international brand for a 24-hour service convenience store chain.

The first Circle K Convenience Store in Hong Kong was opened in 1985.

Our mission is very straight forward make our customers' lives easier. With over 350 stores throughout Hong Kong and Macau, we serve close to 10% of the population every day. With great 4P's and creative promotions, friendly and speedy services, our customers are able to fulfill their daily necessity needs with ease. We make it easy, so our customers can then take it easy!

Customer service excellence defined as "Speed", "Tidiness" and "Friendliness" is the company credo. Circle K is dedicated to innovative marketing and promotional activities for building on the "Dare to Try" brand positioning platform. Circle K creates a contemporary and vibrant brand image by adding value, fun and uniqueness to shopping experiences for customers.

All the Circle K stores in Hong Kong are company-owned-and-managed to facilitate a total alignment in the execution of business strategies and marketing programmes, resulting in maximum responsiveness, efficiency and consistency.

As part of the store network expansion, Circle K stores in Macau and the Pearl River Delta are operated under sub-franchised arrangements in order to bring quality convenient services to more customers in these areas.

For more information about Circle K Hong Kong, please visit