We are committed to our strategic transformation as a leading high quality specialty retailer with a sharpened focus on our bakery and eyewear businesses in Hong Kong and the Greater Bay Area.

Leveraging our strong retailing knowledge, operational and service excellence and proven online-to-offline omnichannel business models, we are committed to become the preferred brand in the markets we operate.

Always provide quality and friendly service with comprehensive product offerings and innovative promotions.

Embracing our HEARTS (Happy, Energized, Achievements, Respect, Training & Learning, Success) culture where we work as a team, respect and trust each other, always striving for continuous improvement.

Upholding high standards of integrity in our partnership with suppliers, delivering growth and profitability.